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At first glance, it can be quite confusing as to which iPod. iPhone or iPad integration product will be best suited to match your needs. This page hopefully can help you in making that assessment. Though we are biased, the list is a factual representation of our competitor's products.




Feature / Function iMIV Competition
LE + Classic USA Spec GROM
Number of Playlists 99 99 3 5
Operating Modes

Simple Mode yes yes yes yes

Advanced Mode yes yes yes yes
Text on Radio (ToR) yes yes no no
Reverse camera support yes yes no
iPod/iPhone Video Support no yes no no
AUX input

Audio yes yes yes yes

Video no yes no no
Plug and Play Installation yes yes no no
Volvo Original harness yes yes no no
OEM Navigation (RTI) Friendly. yes yes no no
Future iPod and iPhone Compatibility yes yes no1 maybe2,3,4
"Made For iPod" approved yes yes no no
Device Firmware Upgrades, and Customization via iPod yes yes no no
Dedicated Volvo Support Specialists yes yes no no

1) To quote a USA Spec reseller: "Apple iPod/iPhone software updates may change functionality results. If you download a newer software version, you may need to reset the interface and your iPod/iPhone to regain functionality. If this doesn't work, you may need to revert to the older software version or wait until a newer software update is available."
2) Not compatible with Mac synched or formatted iPods or iPhones.

3) Will not play DRM protected songs: i.e. songs from iTunes with DRM enabled will not play.
4) iPhone / iPad / ipod with Lightning cable no supported (latest models 2013/2014)